There is no shortage of advice on the web regarding what one should do to enhance your WordPress blog’s position in the search engine listings.

Some people agree, some disagree, and some people can be downright puzzling.

Recently a distinguished group of SEO experts gave their professional thoughts to SEOmoz regarding what is relevant for outstanding search engine rankings today.

According to the consensus views of the SEO professionals, the following are the four most important ranking factors for SERPs.

Keywords that Appear in the Title

The use of the right keywords when crafting the title tag of a WordPress page is very important. It does not only help with improved rankings, it also assists with higher click-through from the search engine listings to the WordPress blog. It is of reduced value to be high up in the search results and not receive a high number of clicks. The primary goal should be to get as many targeted visitors to your pages as possible.

The search engine highlights in bold the keywords that were entered by the web surfer. When part of the page title is highlighted, it stands a higher chance of being seen and receiving a mouse click. Notwithstanding, highlighted keywords don’t comprise the only thing to take into consideration when writing the title.

A wisely crafted page title tag, that tempts the searcher to click, can gain a lot of additional clicks. It is better to receive 100 clicks from the fifth listing through having an enticing page title than fifty clicks from the third listing with a badly written page title tag.

The Anchor Text of Links to Your Site

The anchor text that’s employed in the hyperlink that points to your site from another site weighs heavily in the search engine algorithms to figure out what your web site is focused on. And, what your site is all about determines to a large extent what keywords it will rank for in the search results.

If it’s possible that you can influence in any way the anchor text that other sites employ with their links to your site, then it’s a very productive way of investing your time.

The more web sites that have links to your site employing a particular set of keywords, or variations of that keyphrase, will cause the SE’s to more easily compute that your site is focused on that particular keyphrase.

It’s far more advantageous if the content of the page on your web site contains that specific keyword and its latent semantic equivalents.

Overall Link Popularity of the Web Site

Search engines calculate the relative importance of your site from the number of hyperlinks that point to the site. This includes both the quality of links and the quantity of links.

The importance of your web site grows in the opinion of the search engines according to the number of distinct sites that contain links back to your site.

Building links does not stop. One can never have enough links pointing to your site. True, it is possible to build backlinks too fast and that could trigger some flags with the search engines. But, if done as an ongoing effort employing a longer term outlook, every link deserves the effort of acquiring it. The links all contribute to an improved perceived importance of your site.

Internal Link Structure of Your Site and Resulting Link Popularity

It is a fact that some of your pages will attract more links than others. Those that do not get a lot of backlinks might be the actual money pages that you’d aim to rank well in the search engine listings. Internal linking structure, as well as the anchor text utilized in the internal links, is how you distribute PageRank inside the perimeters of your site. The easiest approach is to buy the best WordPress SEO plugin that gives you total control over the linking structure on your blog.

Some SEO professionals say that an internal link to a page has the same value as a link from an external page.

That does not mean the site will rank by having nothing more than internal links. What it does mean is that you can get a certain page ranked by pointing internal links to it even if it doesn’t have lots of external backlinks, on the condition that the remainder of the web site has gained adequate trust from external backlinks.