An article marketing business is an ideal startup if you want to own a business but have limited startup funds. Essentially, all you need to get into the business of article marketing is a reliable computer with high speed internet access. Naturally, you’ll also need knowledge of the search engine optimization industry, sales/marketing and be able to write marketing articles (or hire someone else who can). Once your website is designed and established, you can begin promoting articles to solicit clients for your business and build a solid, trustworthy portfolio.

There are many different article marketing strategies commonly employed by experts in this field. One school of thought believes that quantity in articles is most important, so they make a pitch to clients that they make bulk orders that can bombard the internet to draw in many leads. Another school of thought believes that a better quality article submitted to a few carefully chosen sites can act as a powerhouse, reeling in tremendous targeted traffic that is ready to purchase. A third school of thought aims to write content that gets picked up by publishers, so that they will re-use the content (with permission of the author, of course) and provide back-links to the author’s website in return.

If you’re serious about starting an article marketing business, then you must understand search engine article marketing. It is not merely enough to write a well-written article off the top of your head and then post it, for example. Within the text, that article must contain at least one keyword that people are searching the internet for, otherwise there will be no one reading it. One must also understand the appropriate density because sites can actually be penalized for using too many keywords or for using repeat copy over and over again.

The article marketing business is a tricky one because “the nature of the beast” is always changing. In other words, the criterion Google bots use to rank pages today may not be the same criterion they use tomorrow. An article marketing expert must engage himself in every facet of the industry — attending seminars, reading books, searching online for new tools and talking with other industry professionals. This is why other businesses often outsource their internet marketing campaigns because they admit that they cannot possibly work 40 hours per week on keeping up with the latest updates in search engine technology.

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